The Dopamine Loop: Instant Pleasure or Wi-Fi Slavery?

In this blog, we talk about all kinds of terms: from technological innovations to digital oddities, including concepts that sound like science fiction or, let’s be honest, like conspiracy theorist talk during a family gathering. But we do it with insight, data, and most importantly, humor. Because if we’re going to face the more unsettling […]

Cyberpsychology and IoB: The algorithm that guides your thumb

Ever Feel Like Your Online Decisions Aren’t Really Yours? Have you ever felt like your online decisions aren’t entirely your own? Like maybe there’s something beyond your searches actually determining what you buy, watch, or even think? If you thought the Internet of Behavior (IoB) was just a fancy term for how brands chase you […]