Description: Bait and switch is a deceptive marketing practice where a customer is lured in with a low-priced item that is not available. This technique relies on the initial attraction of the consumer to a product that seems to be an irresistible offer, only for them to be presented with more expensive or different alternatives when attempting to purchase it. This approach is not only dishonest but can also damage the brand’s reputation and generate distrust among consumers. In the context of cybersecurity, the term can relate to social engineering tactics where attackers use attractive offers to deceive users into providing sensitive information. In the realm of technology and security, bait and switch can manifest as fake websites that mimic legitimate ones, offering products at low prices to steal personal data. This practice serves as a reminder of the importance of vigilance and consumer education in an increasingly complex and risky digital environment.
