Description: Business performance refers to how well a company is functioning in terms of its objectives and goals. This concept encompasses a variety of indicators that measure the effectiveness and efficiency of an organization’s operations. Business performance is not limited to financial results but also includes aspects such as customer satisfaction, product or service quality, innovation, and sustainability. To assess business performance, organizations use key metrics such as return on investment (ROI), productivity, market share, and customer retention. Good business performance is crucial for the long-term survival and growth of a company, as it allows for the identification of areas for improvement and expansion opportunities. Additionally, strong performance can increase investor confidence and enhance brand reputation in the market. In an increasingly competitive business environment, companies must adopt a proactive approach to monitor and improve their performance, using data analysis and performance management tools that enable them to make informed and strategic decisions.
