Description: Bulk pricing refers to wholesale prices that are discounts offered to customers who purchase large quantities of a product. This pricing model is common in commerce and distribution, where retailers or resellers can buy products at a reduced cost, allowing them to achieve a profit margin when reselling those products at higher prices. Bulk pricing is a business strategy that benefits both suppliers, who can move large volumes of inventory, and buyers, who can reduce their acquisition costs. This approach also fosters long-term business relationships, as buyers often establish ongoing agreements with suppliers to maintain a steady flow of products. In e-commerce platforms, the implementation of bulk pricing allows merchants to manage different price levels based on the quantity purchased, thus facilitating the customization of offers and customer segmentation. This functionality is essential for businesses looking to maximize sales and optimize inventory while providing attractive incentives to customers to encourage bulk purchases.
