Description: Business research is the process of collecting, analyzing, and interpreting information about a market, product, or service. This process is fundamental for strategic decision-making within an organization, as it allows companies to better understand their competitive environment, identify opportunities and threats, and assess the viability of new initiatives. In the context of digital transformation, business research has transformed due to the integration of advanced technologies such as Big Data, artificial intelligence, and the Internet of Things (IoT). These tools enable companies to collect and analyze large volumes of data in real-time, improving the accuracy and speed of the information obtained. Furthermore, business research is not limited to quantitative data collection; it also includes qualitative analysis, which provides a deeper understanding of consumer needs and behaviors. In summary, business research is an essential component for innovation and adaptation in a constantly changing business environment, especially in today’s digital age.
