Description: Differentiated marketing is a strategy that aims to cater to different market segments with specific and personalized offers. Unlike mass marketing, which targets a broad audience with a single proposal, differentiated marketing recognizes the diversity of needs and preferences among consumers. This strategy allows companies to tailor their products, services, and marketing messages to meet the expectations of each target group. The main characteristics of differentiated marketing include market segmentation, offer personalization, and the creation of specific value for each segment. The relevance of this strategy lies in its ability to increase customer satisfaction, improve brand loyalty, and ultimately drive sales. In an increasingly competitive business environment, companies that implement differentiated marketing can stand out by offering more relevant and appealing solutions to their consumers, allowing them to build stronger and more lasting relationships with their audience.
