Description: DPS, or Data Protection Standard, refers to a set of guidelines and protocols designed to safeguard sensitive information and ensure data privacy in digital environments. This standard is fundamental in the information age, where protecting personal data has become a priority for both individuals and organizations. The DPS establishes best practices for the collection, storage, processing, and transmission of data, ensuring that it is handled ethically and in compliance with legal regulations. Key features include the implementation of appropriate security measures, regular audits, and staff training on data protection issues. The relevance of the DPS lies in its ability to mitigate risks associated with handling sensitive information, such as identity theft and data breaches, which in turn helps maintain consumer trust and organizational integrity. In an increasingly interconnected world, the DPS becomes an essential pillar for sustainability and responsibility in the use of technology.