Description: Relationship development in the e-commerce field refers to the process of building and maintaining meaningful connections with customers over time. This approach focuses on creating a personalized and satisfying shopping experience, where communication and understanding of customer needs are fundamental. Through strategies like relationship marketing, companies aim not only to attract new customers but also to retain existing ones, fostering a sense of loyalty and trust. Key characteristics of this development include customer segmentation, personalized offers, and proactive customer service. The relevance of this process lies in the fact that, in an increasingly competitive market, companies that manage to establish strong relationships with their customers tend to experience an increase in customer retention as well as in customer lifetime value (CLV). In summary, relationship development in e-commerce is an essential component for the long-term success of any online business, as it allows companies to differentiate themselves and adapt to changing consumer expectations.
