Description: The discount rate is the percentage reduction applied to the original price of a product, commonly used in the field of e-commerce. This tool allows merchants to offer more attractive prices to consumers, thereby encouraging purchases. The discount rate is expressed as a percentage and is calculated on the original price, resulting in a lower final price. For example, if a product has an original price of 100 euros and a discount rate of 20% is applied, the final price will be 80 euros. This practice not only helps increase sales but can also be used to clear inventory, attract new customers, or reward the loyalty of existing customers. Merchants can easily set discount rates through various e-commerce platforms, allowing for efficient management of promotions and special offers. The discount rate is therefore a key strategy in price marketing, aimed at maximizing conversion and enhancing the customer experience in the digital environment.
