Description: The ‘Engagement Strategy’ is a plan designed to foster the commitment and participation of users, teams, or clients in various platforms and contexts. This strategy focuses on creating an environment where stakeholders feel valued and motivated to actively interact. In general applications, the goal is to make users feel comfortable and willing to engage, which can be achieved through appealing conversational design and personalized responses. In agile methodologies like Scrum and Kanban, the engagement strategy translates into creating a collaborative environment where all team members feel responsible and motivated to contribute to the project’s success. The main characteristics of this strategy include effective communication, continuous feedback, and adaptation to the needs of participants. The relevance of the engagement strategy lies in its ability to enhance user satisfaction, increase team productivity, and foster a culture of collaboration and continuous improvement.
