Description: Emotional interaction in the context of augmented reality refers to the way users establish affective connections with digital content overlaid in their physical environment. This emotional connection can significantly influence user engagement and the quality of their experience. Augmented reality, by combining virtual elements with the real world, has the potential to evoke deep emotional responses, as it allows users to interact with digital representations in a way that feels more immersive and personal. The main characteristics of this interaction include content personalization, the ability to generate empathy, and the creation of memorable experiences. The relevance of emotional interaction lies in its capacity to enhance information retention, foster user loyalty, and increase communication effectiveness across various applications, from entertainment to education and marketing. In a world where capturing user attention is increasingly challenging, emotional interaction becomes a key element in designing augmented reality experiences that not only inform but also resonate on a personal level with users.
