Description: Financial metrics in e-commerce are quantitative measures used to evaluate the financial performance of an online business. These metrics allow online store owners and managers to analyze the economic health of their company, identify areas for improvement, and make informed decisions. Among the most relevant metrics are total revenue, customer acquisition cost (CAC), customer lifetime value (CLV), conversion rate, and profit margin. Each of these metrics provides valuable information about different aspects of the business, from the effectiveness of marketing campaigns to the profitability of the products offered. The correct interpretation of these metrics is crucial for the growth and sustainability of an e-commerce business, as it allows for strategy adjustments and resource optimization. In such a competitive environment as e-commerce, where decisions must be made quickly, having accurate and up-to-date financial metrics becomes an indispensable tool for business success.
