Description: Fostering an ethical culture in organizations that develop artificial intelligence (AI) involves creating an environment where ethical principles and responsible practices are fundamental at every stage of the development and implementation of AI technologies. This means that decisions are based not only on efficiency and profitability but also on social impact, fairness, and transparency. An ethical culture promotes accountability among developers, ensuring that the implications of their creations on people’s lives and society at large are considered. Furthermore, it encourages collaboration across different disciplines, integrating diverse perspectives that enrich the design and development process. The importance of this culture lies in the growing influence of AI in multiple aspects of daily life, from healthcare to criminal justice. Without a solid ethical foundation, the risk of biases, discrimination, and privacy violations increases, potentially leading to negative consequences for individuals and communities. Therefore, cultivating an ethical culture is not only a moral imperative but also an essential strategy to ensure that AI is used fairly and responsibly, aligning with the values and needs of society.