Description: Loyalty is the process of encouraging repeat business from customers, creating a lasting and trusting relationship between the consumer and the brand. This concept is based on the premise that it is more cost-effective to retain an existing customer than to acquire a new one. Loyalty involves a series of strategies and tactics designed to increase customer loyalty, such as rewards programs, exceptional customer service, and personalized shopping experiences. In the context of technology and digital platforms, loyalty can be achieved through the creation of relevant and engaging content that keeps users engaged. In No-code/Low-code platforms, quick and effective solutions can be implemented to manage customer relationships without the need for advanced technical knowledge. In popular e-commerce platforms, loyalty is enhanced through integrated tools that allow merchants to offer discounts, promotions, and personalized experiences, which in turn fosters repeat purchases and brand loyalty.
