Description: The Fraud Prevention Strategy in e-commerce is a comprehensive plan designed to reduce the risk of fraud in online transactions. This strategy encompasses a series of measures and technologies aimed at identifying, preventing, and mitigating fraudulent activities that can compromise both consumers and merchants. Key features include the implementation of robust authentication systems, the use of anomaly detection algorithms, and the analysis of purchasing behavior patterns. The relevance of this strategy stems from the exponential growth of e-commerce, which has led to an increase in fraud attempts. Protecting the integrity of transactions and consumer trust is essential for the long-term success of any online business. Additionally, a solid fraud prevention strategy not only helps avoid financial losses but also enhances the customer experience by providing a safer and more reliable shopping environment. In a world where personal data is increasingly vulnerable, implementing these strategies becomes a priority for companies looking to maintain their reputation and secure customer loyalty.
