Description: Financial analytics refers to the use of data analysis tools to assess the financial performance and trends of an organization. This discipline combines quantitative and qualitative analysis techniques to provide a clear view of a company’s financial health. By collecting and processing financial data, organizations can identify patterns, forecast future outcomes, and make informed decisions. Business Intelligence (BI) tools used in financial analytics enable data visualization, report generation, and simulation, thus facilitating the understanding of complex information. Financial analytics not only focuses on historical analysis but also includes projections and predictive analysis, allowing companies to adapt to market changes and optimize their financial strategies. In an increasingly competitive business environment, the ability to effectively analyze financial data has become a key factor for organizational success, enabling companies to not only survive but thrive in a constantly evolving economic landscape.