Description: The ‘Human-Centric’ approach refers to a development paradigm that prioritizes the needs, experiences, and behaviors of people in the creation of products and services. This approach seeks to deeply understand users, considering their emotions, motivations, and contexts, to design solutions that truly address their problems and enhance their quality of life. Unlike more traditional approaches that may focus on technology or internal processes of an organization, human-centric development places the human being at the center of decision-making. This involves conducting qualitative and quantitative research to capture users’ expectations and frustrations, as well as constantly iterating on design based on their feedback. The main characteristics of this approach include empathy, multidisciplinary collaboration, and adaptability, allowing development teams to create more relevant and effective products. In a world where technology is advancing rapidly, this approach becomes increasingly relevant, as it helps organizations differentiate themselves in a saturated market, ensuring that their solutions are not only functional but also meaningful to end users.
