Description: Intuitive analytics refers to an approach to data analysis that allows users to interpret and utilize information without the need for extensive technical training. This type of analytics focuses on ease of use and accessibility, providing tools that enable professionals from various fields to make informed decisions based on data. Unlike traditional analytics, which often requires advanced knowledge in statistics and programming, intuitive analytics uses graphical interfaces and interactive visualizations that simplify the analysis process. This allows users to explore data, identify patterns, and generate reports quickly and efficiently. The relevance of intuitive analytics lies in its ability to democratize access to information, empowering employees at all levels to participate in data-driven decision-making. In an increasingly data-oriented business environment, intuitive analytics becomes an essential tool for enhancing organizational agility and competitiveness.