Description: Institutionalization is the process by which a practice, idea, or model is formally and durably incorporated within an organization or culture. This process involves the creation of structures, norms, and procedures that allow the new practice to become an integral part of the daily functioning of the entity. Institutionalization refers not only to the adoption of new technologies or methods but also to the acceptance and legitimization of these within the social and organizational context. Often, this process is driven by the need to adapt to changes in the environment, improve efficiency, or respond to external demands. The main characteristics of institutionalization include the formalization of processes, the creation of policies, and the allocation of resources to ensure the sustainability of the adopted practice. The relevance of institutionalization lies in its ability to transform innovations into stable and recognized practices, which in turn can influence organizational culture and the way activities are carried out. In summary, institutionalization is a key phenomenon in the diffusion of models, as it allows innovations to be effectively integrated into the fabric of organizations and societies.