Description: Integrated Business Intelligence (IBI) refers to a unified approach to business intelligence that seeks to consolidate and analyze data from various sources within an organization. This approach allows companies to gain a holistic view of their performance, facilitating informed and strategic decision-making. IBI integrates tools and processes that enable the collection, analysis, and presentation of real-time data, resulting in greater agility and responsiveness to market changes. Key features include data centralization, report automation, and the ability to perform predictive analytics. The relevance of IBI lies in its capacity to transform data into valuable information, allowing organizations to identify trends, optimize processes, and enhance customer experience. In an increasingly competitive business environment, IBI becomes an essential tool for companies looking to stay ahead and make decisions based on concrete data.
