Description: Interactive design in the context of augmented reality (AR) refers to the process of creating digital products that allow users to interact with virtual elements overlaid in the real world. This type of design aims to enhance the user experience by integrating digital information into their physical environment, facilitating a richer and more immersive interaction. The main characteristics of interactive design in AR include usability, accessibility, and aesthetics, which are essential to ensure that users can easily navigate and understand interfaces. Additionally, the design must consider real-time interaction, meaning that responses to user actions should be immediate and fluid. The relevance of interactive design in AR lies in its ability to transform how people perceive and relate to their surroundings, offering new opportunities for education, entertainment, and communication. As technology advances, interactive design in AR becomes an increasingly important field, driving innovation and creativity across various industries.
History: Augmented reality has its roots in the 1960s when Ivan Sutherland developed the first known augmented reality system called ‘The Sword of Damocles’. However, it was in the 1990s that the technology began to evolve significantly, with companies using AR to assist in various sectors. Over the years, AR has advanced with the arrival of mobile devices and technologies that have democratized access to this technology.
Uses: Interactive design in augmented reality is used in various applications, including education, where it allows users to interact with 3D models of complex concepts; marketing, where brands create immersive experiences to engage consumers; and entertainment, such as in video games that integrate virtual elements into the player’s real environment.
Examples: A notable example of interactive design in augmented reality is the Pokémon GO app, which allows players to capture virtual creatures in the real world. Another example is applications that enable users to visualize products in their home before purchasing, using mobile device cameras to overlay 3D models in their space.
