Description: The Just Culture refers to an organizational approach that prioritizes continuous learning and shared responsibility in the development and use of artificial intelligence (AI). This concept is based on the premise that ethics in AI should not only be a consideration at the end of the development process but should be integrated at every stage of the product lifecycle. Just Culture fosters an environment where mistakes are seen as learning opportunities, promoting transparency and accountability. In this context, it seeks for all members of an organization, from developers to executives, to understand the ethical implications of their decisions and actions. This includes identifying and mitigating biases in algorithms, protecting user privacy, and considering the social impacts of technology. By adopting a Just Culture, organizations can improve the quality of their AI products and build trust with users and society at large, ensuring that technology is developed responsibly and equitably.
