Description: The ‘Last Mile’ refers to the final stage of the delivery process when a product is transported to the end customer. This concept is crucial in logistics and e-commerce, as it represents the most challenging and costly stretch of the supply chain. The ‘Last Mile’ encompasses the moment a package leaves a distribution center until it arrives at the consumer’s doorstep. This phase is essential for ensuring customer satisfaction, as any delay or issue at this stage can affect the perception of service. Companies seek to optimize this part of the process by using advanced technologies, such as real-time tracking and efficient route planning. Furthermore, the ‘Last Mile’ has become even more relevant with the rise of e-commerce, where expectations for fast and efficient delivery are increasingly high. In this context, various strategies and business models have been developed to improve the effectiveness of delivery in this phase, including the use of electric vehicles, drones, and diverse delivery services. In summary, the ‘Last Mile’ is a critical component of modern logistics that directly impacts customer experience and company competitiveness.
