Description: A landing page is a web page specifically designed for a marketing or advertising campaign. Its primary goal is to convert visitors into leads or customers by guiding them towards a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource. These pages are often optimized for conversion, meaning they are designed with a clear focus on the call to action (CTA), minimizing distractions and providing relevant information that motivates the user to act. Landing pages may include elements such as forms, testimonials, attractive images, and descriptions of products or services. In the context of online marketing, these pages are essential for maximizing conversions and enhancing user experience, while they can also facilitate secure and quick transactions in online payment scenarios. The rise of no-code/low-code tools has made creating landing pages accessible for individuals without technical knowledge, allowing businesses to launch effective campaigns without the need for web developers.
