Mobile Virtual Network Operator (MVNO)

Description: A Mobile Virtual Network Operator (MVNO) is a wireless communications service provider that does not own its own wireless infrastructure, such as signal towers or transmission networks. Instead, an MVNO leases network capacity from traditional mobile operators, known as MNOs (Mobile Network Operators), to offer mobile voice and data services to its customers. This structure allows MVNOs to provide competitive and customized pricing plans, catering to specific market niches. MVNOs can differentiate themselves through customer service, additional service offerings, or targeting specific customer bases, such as students, travelers, or businesses. The flexibility of operating without the burden of maintaining physical infrastructure often allows them to be more agile in introducing new services and adapting to market needs. Additionally, MVNOs can operate under different business models, from those focused on low prices to others offering premium or specialized services, enabling them to compete effectively in a saturated market.

History: MVNOs began to emerge in the late 1990s when telecommunications markets were liberalized in several countries. The first recognized MVNO was Virgin Mobile, which launched in the UK in 1999. Since then, the model has evolved and expanded globally, with significant growth in Europe and North America. As the demand for mobile services increased, MVNOs found opportunities to offer personalized services targeted at specific market segments, allowing them to thrive in a competitive environment.

Uses: MVNOs are primarily used to provide mobile voice and data services to consumers and businesses. They can focus on market niches, such as low-cost plans for students, roaming services for travelers, or customized business solutions. Additionally, some MVNOs offer additional services, such as access to streaming platforms or specific applications, allowing them to attract different types of customers.

Examples: Examples of MVNOs include companies like Boost Mobile, which focuses on low-cost plans in the United States, and Giffgaff in the UK, which operates with a community model where users can help manage the service. Another example is Google Fi, which combines networks from different operators to provide a flexible service tailored to users’ needs.

  • Rating:
  • 3.5
  • (6)

Deja tu comentario

Your email address will not be published. Required fields are marked *

PATROCINADORES

Glosarix on your device

Install
×
Enable Notifications Ok No