Description: Media monitoring is the practice of tracking media coverage and public sentiment regarding a brand, product, service, or specific topic. This activity involves the collection and analysis of information from various sources, such as newspapers, magazines, blogs, social media, and online news platforms. Through this monitoring, organizations can gain a clear insight into how their activities are perceived and discussed in the public sphere. Monitoring tools allow for the identification of trends, measurement of the impact of communication campaigns, and evaluation of brand reputation. Additionally, media monitoring helps companies respond quickly to communication crises by adjusting their strategies based on public feedback. In a world where information flows rapidly, the ability to monitor and analyze media coverage has become essential for informed decision-making and corporate image management. Media monitoring is not limited to the quantity of mentions but also encompasses the analysis of tone and sentiment behind conversations, providing a deeper understanding of public perception.
