Description: Activity monitoring in the context of e-commerce security refers to the practice of tracking and analyzing user actions within e-commerce platforms. This technique aims to detect unusual behaviors that may indicate fraud, cyberattacks, or potential threats to information security. Through advanced data analysis tools and machine learning algorithms, companies can identify behavioral patterns that deviate from the norm, such as unauthorized access attempts, suspicious transactions, or the use of multiple accounts from a single IP address. Activity monitoring not only helps prevent financial losses but also protects brand reputation and consumer trust. Additionally, it allows companies to comply with security and privacy regulations, ensuring that user data is protected. In an environment where e-commerce is constantly growing, activity monitoring has become an essential tool for safeguarding both consumers and businesses, ensuring secure transactions and a reliable shopping experience.
