Description: MeasureGroup is a collection of measures that share a common context, allowing data analysts and developers to efficiently organize and manage metrics in data analysis environments. This concept is fundamental in the DAX (Data Analysis Expressions) language, which is used in various analytics tools and platforms. Measures are calculations performed on data, and grouping them into a ‘MeasureGroup’ facilitates their access and use in reports and visualizations. By grouping related measures, clarity and organization of the data model are improved, enabling end-users to better understand the available metrics and their interrelationships. Additionally, this grouping can optimize query performance, as it allows analysis engines to handle measures more efficiently. In summary, a MeasureGroup not only organizes metrics but also enhances users’ analytical capabilities by providing a structured framework for data analysis.