Description: New technologies, in the ‘Upstart’ category, refer to disruptive innovations that have the potential to transform industries and improve existing processes or create entirely new products. These technologies often emerge from startups or emerging companies seeking to solve specific problems more efficiently than traditional solutions. They are characterized by their focus on agility, adaptability, and the ability to scale quickly. Additionally, they are often driven by advancements in areas such as artificial intelligence, biotechnology, renewable energy, and digitalization. The relevance of these technologies lies in their ability to foster competitiveness, drive economic growth, and improve quality of life by offering more accessible and sustainable solutions. In a constantly changing world, new technologies represent not only an opportunity for innovation but also a challenge for established companies that must adapt to avoid falling behind.