Description: Narcissistic Design in AI refers to creating systems that prioritize the designer’s perspective over the user’s needs. This approach can result in products that, while technically advanced, do not meet the actual expectations or requirements of users. Instead of focusing on user experience, narcissistic design emphasizes the creator’s vision and preferences, leading to a disconnect between the final product and its audience. Key characteristics of this approach include a lack of empathy towards users, overestimation of the designer’s own vision, and a tendency to ignore user feedback. The relevance of Narcissistic Design lies in its ethical implications, as it can result in technologies that are not only ineffective but may also perpetuate biases and inequalities. In a world where artificial intelligence plays an increasingly important role, it is crucial for designers to adopt a user-centered approach to ensure that technological solutions are inclusive, accessible, and genuinely beneficial for society as a whole.