Description: Connected Reality refers to an augmented reality environment that is enhanced through connectivity to the Internet or other networks. This concept involves the overlay of digital information onto the physical world, allowing users to interact with virtual elements that are constantly updated and can be shared in real-time. Connected Reality combines technologies such as geolocation, image recognition, and artificial intelligence to provide immersive and personalized experiences. Through devices like smartphones, tablets, or augmented reality headsets, users can access relevant content that adapts to their context and location, facilitating a richer and more meaningful interaction with their environment. This integration of connectivity not only enhances the user experience but also opens new possibilities in areas such as education, entertainment, and marketing, where information can be dynamic and collaborative. In summary, Connected Reality transforms the way we perceive and relate to the world, creating a bridge between the physical and digital realms that enriches our understanding and experience of the environment around us.
History: Augmented Reality (AR) has its roots in the 1960s, but the term ‘Connected Reality’ began to take shape in the 2000s with the rise of Internet connectivity and the development of mobile technologies. In 2009, the term gained popularity with applications that integrated real-time information, such as the Layar app, which allowed users to see information about places and objects through their mobile devices. As technology advanced, Connected Reality expanded into various sectors, including education and marketing, where the goal was to enhance user interaction with digital content.
Uses: Connected Reality is used in various applications, such as in education, where it allows students to interact with digital content in real-time, facilitating a more dynamic learning experience. In the tourism sector, AR applications can provide information about monuments and historical sites when pointing the device. In marketing, brands use Connected Reality to create interactive experiences that engage consumers, such as advertising campaigns that allow users to interact with virtual products.
Examples: An example of Connected Reality is the Pokémon GO app, which uses geolocation to overlay virtual creatures onto the real world, allowing players to interact with them in their environment. Another example is Google Lens, which allows users to obtain information about objects and places simply by pointing their camera at them, integrating real-time data with the physical reality.
