Description: Over-the-top (OTT) refers to the delivery of multimedia content over the Internet without the need for a traditional cable or satellite service provider. This model allows users to access a wide variety of content, such as movies, series, music, and live programs, directly from their internet-connected devices. OTT platforms use applications and websites to distribute their content, granting them significant flexibility and convenience. Unlike traditional broadcasting services that require subscriptions to channel packages, OTT services often offer pay-per-use or individual subscription options, allowing consumers to customize their viewing experience. This approach has revolutionized how users consume content, enabling more direct and often more affordable access to a variety of media. The popularity of OTT services has grown exponentially over the past decade, driven by increased internet connectivity and the proliferation of smart devices such as smartphones, tablets, and smart TVs.
History: The term ‘Over-the-top’ began to be used in the 2000s when streaming platforms started to emerge as alternatives to cable television. One of the most significant milestones was the launch of YouTube in 2005, which allowed users to upload and share videos for free. As streaming technology improved, services like Netflix, which initially offered DVD rentals by mail, transformed into a streaming service in 2007. Since then, the OTT market has rapidly grown, with competitors like Hulu, Amazon Prime Video, and Disney+ entering the scene. The evolution of Internet technology and the adoption of mobile devices have been key factors in the expansion of this model.
Uses: OTT services are primarily used for streaming multimedia content, including movies, television series, music, and live events. They have also become a popular tool for online education, offering courses and webinars accessible through digital platforms. Additionally, many businesses use OTT services for corporate content distribution and marketing, allowing for more direct and effective communication with their audiences.
Examples: Examples of OTT services include Netflix, Hulu, Amazon Prime Video, Disney+, and music platforms like Spotify and Apple Music. Live streaming applications like Twitch, which focuses on video games, and education platforms like Coursera and Udemy, which offer online courses through an OTT model, can also be mentioned.
