Description: Order fulfillment is a comprehensive process that encompasses everything from the initial sales inquiry to the final delivery of a product to the customer. This process is crucial for customer satisfaction and operational efficiency within companies. In the era of Industry 4.0, order fulfillment has significantly transformed due to the integration of advanced technologies such as automation, the Internet of Things (IoT), and artificial intelligence. These technologies enable more agile and accurate inventory management, optimizing logistics and reducing delivery times. Order fulfillment involves not only the preparation and shipping of products but also the management of related information, such as shipment tracking and customer service. The ability to adapt to changing market demands and provide a personalized customer experience has become essential. In this context, order fulfillment becomes a differentiating factor that can influence customer loyalty and a company’s competitiveness in an increasingly digitized and globalized environment.
