Description: A poll is a data collection tool that allows for verifying the status of a resource or event by gathering information from a specific group of people. This process is carried out through structured questions that can be open or closed, and its main objective is to obtain a clear and precise view of opinions, behaviors, or characteristics of a population. Polls are widely used in various disciplines, including market research, sociology, psychology, and politics, among others. Their design can vary from simple questionnaires to complex interviews, and they can be conducted in person, over the phone, or online. The ability of polls to provide both quantitative and qualitative data makes them a valuable tool for informed decision-making and trend evaluation over time.
History: Polls have their roots in antiquity, but their formalization as a data collection method began in the 18th century with the development of statistics. In the 19th century, the use of polls became popular in social and political contexts, especially with the rise of demographics and social research. An important milestone was the population census, which was conducted for the first time in several countries to gather data about the population. With the advancement of technology, especially in the 20th and 21st centuries, polls have modernized, incorporating digital and online methods that have facilitated data collection and analysis.
Uses: Polls are used in a variety of fields, including market research to understand consumer preferences, in politics to gauge public opinion, and in academia to conduct sociological and psychological studies. They are also key tools in program and service evaluation, allowing organizations to gather feedback and improve their offerings. In the business realm, customer satisfaction polls are common to assess user experience and make necessary adjustments.
Examples: An example of a poll is the ‘Population Census’, which is conducted every ten years in many countries to gather demographic data. Another example is customer satisfaction polls that companies send to their users after a purchase to assess their experience. Additionally, public opinion polls, such as those conducted before elections, are crucial for understanding political trends and voter preferences.
