Description: The product life cycle refers to the stages a product goes through from conception to disposal, impacting sustainability. This concept encompasses several phases: introduction, growth, maturity, and decline. In the introduction phase, the product is launched into the market, and significant investments are made in marketing and development. During growth, sales increase, and production processes are optimized. In maturity, the product reaches its maximum market potential, but competition may intensify, leading to potential price reductions. Finally, in the decline phase, sales decrease, and the product may be withdrawn from the market. Sustainability plays a crucial role in each stage, as it involves considering the environmental and social impact of a product throughout its life. This includes material selection, energy efficiency during production, responsible use by consumers, and proper waste management at the end of its life. Integrating sustainable practices into the product life cycle not only helps reduce environmental impact but can also enhance brand perception and customer loyalty, becoming a key factor in modern business strategy.
