Description: The ‘Period’ in the context of DAX (Data Analysis Expressions) functions refers to a specific duration of time used in calculations within data models, particularly in business intelligence tools. This concept is fundamental for performing temporal analysis, allowing analysts and developers to define time intervals that can be used to calculate metrics such as sums, averages, or counts over a specified range. Periods can be days, weeks, months, quarters, or years, and their proper use is key to obtaining accurate and meaningful insights from data. When working with periods, DAX provides functions that allow users to manipulate and compare data over time, facilitating the identification of trends and patterns. The flexibility to define custom periods also enables users to tailor their analyses to specific needs, enhancing the relevance and applicability of the results obtained. In summary, the concept of ‘Period’ is essential in temporal data analysis, providing a structure that allows for meaningful and relevant calculations in the context of business intelligence.