Description: Quantitative performance measurement refers to the evaluation of performance using data and quantitative metrics. This approach is based on the collection and analysis of numerical data to determine the effectiveness and efficiency of a system, process, or individual. Through specific metrics such as conversion rates, response times, and production levels, areas for improvement and optimization can be identified. Quantitative measurement allows organizations to make informed decisions based on evidence rather than assumptions or intuition. This type of analysis is fundamental in various fields, including economics, engineering, and business management, as it provides a solid foundation for performance evaluation and strategic planning. Furthermore, quantitative performance measurement is essential in the context of predictive analytics, where historical data is used to forecast future trends and behaviors, thereby facilitating proactive decision-making and identifying improvement opportunities.