Description: Qualitative research is a methodological approach that focuses on understanding human behavior and the reasons that govern it. Unlike quantitative research, which seeks to measure and analyze numerical data, qualitative research focuses on exploring experiences, perceptions, and meanings. This type of research uses methods such as interviews, focus groups, and observations to collect rich and contextual data. Its goal is to deepen the understanding of social and cultural phenomena, allowing researchers to capture the complexity of human interactions and the contexts in which they occur. Qualitative research is especially valuable in fields such as psychology, sociology, and anthropology, where human dynamics are intrinsic to understanding the subject of study. Additionally, its flexibility allows it to adapt to various contexts and research questions, making it a powerful tool for generating theories and concepts that can be explored further in subsequent studies.
