Description: Search Engine Optimization (SEO) is the process of improving the visibility of a website or webpage in the organic results of a search engine. This process involves a series of strategies and techniques aimed at increasing the quantity and quality of traffic to a website, ensuring it appears in the top positions of search results. SEO is based on understanding how search engines work and how users interact with them. This includes keyword research, content optimization, site structure improvement, and the creation of quality backlinks. Effective SEO not only focuses on attracting traffic but also on converting visitors into customers, which is especially crucial in e-commerce. The relevance of SEO lies in the fact that most users tend to click on the first results that appear in searches, meaning that a good SEO strategy can be the difference between success and failure for an online business. In an increasingly competitive digital environment, SEO has become an essential tool for any organization looking to stand out in the market and effectively reach its target audience.
