Description: Time to market refers to the period that elapses from the start of product development until its availability in the market. This concept is crucial in the technology sector, where collaboration between development and operations teams aims to optimize and accelerate this process. A reduced time to market allows companies to respond quickly to market demands, launch new features and products, and remain competitive. Agility in software development and implementation becomes a determining factor for business success. In an environment where consumer expectations change rapidly, organizations must be able to innovate and deliver value continuously. Therefore, time to market is not only measured in weeks or months but also involves the ability to adapt to emerging trends and customer needs. The integration of DevOps practices, such as automated testing and continuous deployment, plays a fundamental role in reducing this time, enabling teams to launch products more efficiently and with a lower risk of errors. In summary, time to market is a key indicator of an organization’s agility and effectiveness in developing products and services in today’s competitive landscape.
