Description: TIMEVALUE is a DAX function that converts a time in text format to a time value. This function is essential in the context of data analysis, as it allows users to work with temporal data more effectively. By transforming text strings that represent hours, minutes, and seconds into a format that can be used in calculations and analysis, TIMEVALUE facilitates the manipulation of temporal data in various data analysis tools. The function takes as an argument a text string that must be in a valid time format, such as ’14:30:00′, and returns a time value that can be used in other DAX functions. This is particularly useful in scenarios where temporal data comes from external sources or is manually entered in a non-standard format. The ability to convert text to a time value allows analysts to perform precise calculations, such as the duration between two events or the aggregation of temporal data, thereby enhancing the quality and utility of data analysis.