Description: Visual design refers to the aesthetics of a product, encompassing elements such as layout, colors, and typography. This aspect is crucial in creating interfaces and user experiences, as it influences the user’s perception and interaction with the product. Good visual design should not only be attractive but also functional, facilitating navigation and understanding of content. The choice of colors can evoke emotions and establish a brand’s identity, while typography can affect readability and information hierarchy. In the digital context, visual design becomes a bridge between technology and the user, transforming complex data into understandable and appealing visual representations. Consistency in visual design is essential for creating a smooth and memorable user experience, which in turn can increase customer satisfaction and brand loyalty.
