Description: Viber Business is a communication platform specifically designed for businesses to effectively interact with their customers. This tool allows organizations to manage their interactions through messages, calls, and multimedia content, all within a secure and accessible environment. With Viber Business, companies can create personalized profiles that reflect their brand, thus facilitating more direct and personalized communication. Key features include the ability to send automated messages, manage customer inquiries in real-time, and provide support through chatbots. Additionally, Viber Business enables businesses to send notifications and updates to their customers, enhancing user experience and fostering brand loyalty. The integration of this platform with various business management systems is also a highlighted aspect, allowing companies to optimize their communication and customer service processes. In a world where instant communication is key, Viber Business stands out as an essential tool for businesses looking to improve their customer relationships and adapt to the demands of the digital market.
History: Viber was launched in 2010 as a messaging and VoIP calling application. In 2018, Viber Business was introduced as a solution for businesses, allowing organizations to communicate more effectively with their customers. Since its launch, Viber Business has evolved to include features such as chatbots and automation tools, adapting to the changing needs of the market.
Uses: Viber Business is primarily used for communication between businesses and customers, allowing organizations to manage inquiries, send notifications, and provide customer support. It is also used for marketing campaigns and promotions, facilitating direct interaction with consumers.
Examples: An example of Viber Business usage is a clothing store that uses the platform to send notifications about new collections and promotions to its customers. Another case is a service company that implements chatbots in Viber Business to answer frequently asked questions from users.
