Description: Value added refers to the improvement that a company gives to its product or service before offering it to customers. This concept is fundamental in the business realm, as it involves creating additional features or benefits that enhance the perception of quality and utility of the product. Value added can manifest in various forms, such as product customization, improved customer service, inclusion of warranties, or implementation of innovative technologies. In a competitive market, offering value added becomes a key strategy to differentiate from competitors and attract consumers. Furthermore, value added does not only translate into price increases but can also generate customer loyalty and foster long-term relationships. In the context of e-commerce, value added can be crucial for optimizing the shopping experience by improving aspects such as website usability, payment processes, and post-sale support, which in turn can lead to increased conversion rates and customer satisfaction.
