Description: Willingness to compete refers to the attitude and strategy that a business adopts to actively participate in a competitive market environment. This willingness involves not only the desire to face other market players but also the ability to adapt and respond to the changing dynamics of the sector. Companies that demonstrate a high willingness to compete are often willing to innovate, improve their products and services, and adjust their prices to attract more customers. This attitude is fundamental in a world where competition can be fierce, and where differentiation and quality are key to success. Willingness to compete is also related to organizational culture, as it fosters an environment where continuous improvement and the pursuit of excellence are priorities. In summary, this willingness translates not only into tactical actions but also reflects a proactive mindset that constantly seeks opportunities to grow and excel in the market.