Web and e-commerce · Web fundamentals

Web Cookies

In Spanish: Cookies Web
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Updated: 09/11/2026Reading: 2 min

Description

Web cookies are small pieces of data stored on a user's computer by the web browser while browsing a website. These cookies allow sites to remember information about the user's visit, such as their preferences, the contents of their shopping cart, or their login status. Every time the user returns to the same site, the browser sends the cookies back to the server, enabling a more personalized and efficient browsing experience. Cookies can be session cookies, which are deleted when the browser is closed, or persistent cookies, which remain on the device for a specified period. Although cookies are useful for improving the user experience, they also raise concerns about privacy and data protection, as they can be used to track users' online behavior across different websites. For this reason, cookie regulation has become important, leading to the implementation of laws that require user consent before their use.

History

Web cookies were introduced by Lou Montulli in 1994 while working for Netscape. The original idea was to allow websites to remember information about users, facilitating navigation and improving the user experience. Since then, cookies have evolved, and their use has expanded to various applications, from content personalization to targeted advertising. As privacy concerns have grown, regulations such as the GDPR in Europe have been implemented, requiring websites to obtain user consent for the use of cookies.

Uses

Cookies are primarily used to improve the online user experience. They allow websites to remember preferences, keep user sessions active, and personalize content. They are also fundamental for web analytics tracking, allowing site owners to understand user behavior and optimize their platforms. In the field of advertising, cookies enable ad targeting, showing relevant content to users based on their browsing history.

Examples

A practical example of cookies is the use of a session cookie on an e-commerce site, which remembers the items a user has added to their cart while browsing. Another example is the use of persistent cookies to remember a user's language preferences on a website, so that the next time they visit, the content is displayed in their preferred language.

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