Description: Abandoned Checkout refers to the situation where a customer initiates the payment process on an e-commerce site but does not complete the transaction. This phenomenon is a common challenge for online retailers, as it can lead to significant revenue losses. The reasons behind cart abandonment can vary, including unexpected shipping costs, complicated payment processes, lack of payment options, or simply customer distraction. This behavior not only affects sales but can also influence brand perception and customer loyalty. To mitigate this issue, many companies implement strategies such as cart recovery emails, payment process optimization, and user experience improvements. Understanding Abandoned Checkout is crucial for merchants, as it allows them to identify friction points in their purchasing process and improve sales conversion.
