Description: Ad management involves creating and managing advertisements on a website, allowing owners to effectively monetize their content. This functionality can be performed through specific plugins that facilitate the insertion, tracking, and optimization of ads. Users can customize the placement of ads, choose from different formats (such as banners, text ads, or pop-ups), and set targeting criteria to reach their target audience. Additionally, ad management allows for performance analysis of each campaign, providing key metrics such as clicks, impressions, and conversion rates. This not only helps maximize revenue but also enhances user experience by offering relevant and less intrusive ads. In a digital environment where competition is fierce, efficient ad management becomes an essential tool for any website looking to sustainably monetize its traffic.
