Description: Adaptive analytics is an advanced approach within predictive analytics that focuses on the ability to adapt to changing data patterns and provide real-time insights. Unlike traditional data analysis methods, which may require manual adjustments and model retraining, adaptive analytics employs algorithms that automatically learn and evolve as new data is introduced. This enables organizations to respond more agilely to market dynamics and customer needs. Key features of adaptive analytics include its ability to identify emerging patterns, adjust predictions based on data variability, and offer real-time recommendations. Its relevance lies in the growing need for businesses to make informed and rapid decisions in an increasingly complex and competitive business environment. By integrating adaptive analytics into their processes, organizations can improve the accuracy of their forecasts, optimize their operations, and ultimately increase their profitability.