Description: Digital alchemy refers to the transformation of digital assets in a virtual environment, where elements of technology, creativity, and the digital economy are combined. This concept encompasses the creation, modification, and optimization of assets such as cryptocurrencies, non-fungible tokens (NFTs), and other digital goods, using tools and platforms that enable their interaction in virtual spaces. Digital alchemy not only involves converting one type of asset into another but also the ability to add value through innovation and customization. In this sense, it resembles ancient alchemy, where alchemists sought to transform common metals into gold, but in the modern context, ‘gold’ translates into creating unique and valuable experiences in various digital environments. This process is facilitated by technologies such as blockchain, which ensures the authenticity and ownership of digital assets, and virtual or augmented reality, which allow for immersive experiences. Digital alchemy is a constantly evolving phenomenon, driven by the increasing interconnection of the physical and digital worlds, and represents a new frontier in the creative economy and social interaction.